Sunday, May 6, 2012

MARNI landing page

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http://www.marni.com

I just honestly think it's so adorable how these little squiggles ended up as outfits. (Thought there was a lot of additions in between, it's still cool)

from style.com



The line, appropriately, came about as something of a happy accident. It was 1994, and Consuelo Castiglioni wanted a side project to her husband's fur business, so she started turning out nontraditional coats that treated fur in a contemporary way, as a fabric: "dyeing it, doing it without a lining, with just a little bit of string to close it," she explained to Vogue in 2007. Pretty soon, Castiglioni needed clothes to show beneath the furs—and clients fell for those, too.

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